Netflix
When people watch TV they usually sit in the same spot.
With great shows on Netflix, its hard to stop watching keeping you sat down.
The Weathered Sofas of Netflix
Print advert mock up
The Weathered Sofas exhibit
A collection of worn out sofas showing the physical effects of watching Netflix over time. Netflix will donate a new sofa to each family whose sofa is shown at the exhibit.
Direct Mail
Netflix will send sofa care kits to their users to help them look after their sofas
The sofa inspector
Get someone to test out the sofa durability levels to make sure it can withstand the hours of Netflix binging.
When looking for a sofa you can see if its Netflix sofa certified.
